Black Friday lifestyle New Era

Caps on top, Yankees in force

This page brings together discounted New Era lifestyle items during the event. Caps take the lead, along with bags and clothes in the colours of American franchises. The New York Yankees, an iconic baseball team, are everywhere.

59FIFTY, 9FORTY, 9TWENTY: find your fit

New Era names its caps according to their shape. Each shape has its fit and style.

• The 59FIFTY is the fitted cap, with a flat brim and high crown, worn on baseball fields. No adjustment: it is chosen based on the exact head size.
• The 9FORTY maintains a structured crown, with a curved brim and an adjustable strap at the back. The easiest to gift.
• The 9TWENTY is soft, unstructured, with a low profile: the "dad hat" style, comfortable and casual.
• The snapback takes on the look of the 59FIFTY with a snap closure at the back.
• The trucker combines a fabric front and a mesh back, making it more breathable.

The bag that matches the cap

New Era also places the franchise logos on everyday pieces.

Backpacks and tote bags with MLB logos go well with the matching cap. Hoodies, t-shirts, and joggers, including those from the Essentials line, are designed to be loose-fitting. For standalone clothing, the page Black Friday textile New Era offers a selection focused on clothing.

Team, Essentials, colourful editions

New Era equips MLB and NFL fields with caps and extends this expertise into several collections.

• The team caps feature the official logos and colours of MLB, NFL, and NBA franchises.
• The Essentials line includes basics with the New Era logo: joggers, oversized shorts, t-shirts, and sweatshirts.
• The colourful editions revisit classic logos with unexpected colours, prints, or materials like suede.

Complete the look with other brands

To finish off the look, other lifestyle brands are also on sale.

• Retro pieces from the page Black Friday Mitchell & Ness pair well with a team cap.
• The Parisian streetwear from the page Black Friday Project X Paris adds a more fashionable touch.
• The classics from the page Black Friday adidas lifestyle complete a sportswear outfit.
• On your feet, the city sneakers from Fila and Reebok finish off the silhouette.

All the streetwear on sale is on the page Black Friday lifestyle.

New Era on sale elsewhere on the site

New Era products appear on several promotional pages.

During the event, the page Black Friday NBA New Era focuses on basketball franchises, and the page Black Friday equipment New Era focuses on caps and beanies. After Black Friday, the Christmas NBA New Era selection helps find a gift, followed by the sales lifestyle New Era. Clearance items are in the clearance lifestyle New Era.

Frequently asked questions

How to pay less for a New Era team cap?

They are on this page, and for basketball teams, on the page Black Friday NBA New Era. Filter by shape, then by team. The most common logos usually have the most sizes available.

How to know your 59FIFTY size?

Measure your head circumference with a measuring tape, one finger above the eyebrows and ears, then go to the size guide on the product page. The 59FIFTY adapts a bit to your head over time: if you're between sizes, choose the best fit. If in doubt, an adjustable 9FORTY solves the issue.

What cap to give as a gift without knowing head size?

A 9FORTY or a 9TWENTY, adjustable at the back, or a snapback. They fit most adults. For a child, aim for a kids’ model, also available in the Black Friday lifestyle selection.

Should you keep or remove the sticker from the brim?

It's a matter of style. Many fans keep the golden sticker on the 59FIFTY as a sign of authenticity, while others remove it for a more subtle look. It doesn’t change the cap. If it bothers you, peel it off gently to avoid marking the brim.

How to wash a New Era cap without deforming it?

Never in a machine. Use a soft brush, cold water, a bit of mild soap, and then air dry on a round shape. A machine and tumble dryer can ruin the structure of the crown and the curve of the brim.